Market: Sundance Film Festival
Timeline: September 2003 to January 2006

The Hollywood Reporter approached us with a request to increase brand awareness at the 2004 Sundance Film Festival.

Research: We flew to Park City, Utah to meet with local merchants, the Sundance Institute, Park City Television and local vendors to get the lay of the land.

Moving from the low-risk nature of online marketing to direct marketing can be a big step for any company. The identification of marketing mediums, selecting the correct distribution channels, creating advertisements, hiring outside resources and tracking the results is an integral part of direct marketing and Creative Momentum can become your one-stop resource in turning any direct marketing campaign into a success

"Marion Trent of Creative Momentum has been a valuable marketing consultant to The Hollywood Reporter for the last several years.

Her work in managing our marketing at the Sundance Film Festival has been exemplary. She has managed everything from our signage, to the distribution, event and the production of our participation on local television.

Her professionalism, creativity, attention to detail and can do attitude have helped significantly raise our presence, visibility and image at this key entertainment industry event.

I would highly recommend Marion's marketing consultation services."

Sincerely,
Tony Uphoff, (Former Publisher)


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